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Top 5 Essential Tips to Create a High-Converting Commercial Real Estate Listing

Writer's picture: Westward BrokerWestward Broker


When it comes to creating a compelling commercial real estate listing, a few strategic elements can make all the difference. Whether you’re leasing retail or office space, or selling rural properties, your approach can dramatically increase the chances of attracting quality leads. Here are 5 key hallmarks of a great property listing to help you stand out and maximize interest:


  1. Captivating Photography

    Visuals are everything in real estate. High-quality images are essential for catching a buyer’s eye and maintaining their interest. If a professional photographer isn’t in the budget, focus on capturing well-lit, well-composed photos that highlight the property’s best features. Think of photos as your property’s first impression—it’s got to be a strong one.


  2. Add a Video

    Video allows prospective buyers to visualize the space in a more dynamic way. Whether it’s a walkthrough of the interior or footage of the surrounding area, videos help tell the property’s story. They’re especially effective in showing off unique features or amenities that set your listing apart.


  3. Craft an Engaging Title

    Your listing title is your chance to grab attention quickly. Keep it short, descriptive, and enticing. A strong headline should convey the property’s key selling points in just a few words—what and where are essential details to include.


  4. Complete All Listing Information

    Make sure your listing is filled out thoroughly. Missing or incorrect information can cause your property to be overlooked in filtered searches or not taken seriously by potential buyers. Ensuring that all details, including square footage, amenities, and nearby features, are included adds credibility to your listing.


  5. Optimize Listing Visibility

    It’s important to ensure that your listing is getting enough exposure. Regularly monitor views and engagement, and adjust your approach if necessary. Your platform or listing service may offer advertising or boosting options that can help put your property in front of the right buyers.


By incorporating these elements, your commercial real estate listing can stand out in a crowded market and attract the interest it deserves.


At Westward Broker, we leverage these best practices to help our clients' properties shine—whether we’re listing retail space, office space, or large rural parcels, we ensure every listing is positioned to connect with serious buyers and generate real results.

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