Welcome to Shoulder Season—also known as Mud Season, Locals’ Month, or “That Magical Time When You Can Actually Find a Parking Spot on Main Street.”
- Westward Broker
- May 20
- 2 min read
The lifts have stopped spinning, the tourists have temporarily vanished, and the only thing more chill than the weather is the pace of life in town. While some use this quiet time to flee to warmer beaches, we’re here to say: don’t overlook the magic of SPRING in the mountains. This is prime time to support your neighborhood small businesses—because while the crowds are gone, your favorite shop owners are still here, keeping the lights on, planning next season, and maybe even offering shoulder-season deals (wink wink).
Why Shop Local (Especially Now)?
Money Spent Here, Stays Here:
Every $100 you spend locally keeps about $68 circulating in your community. That’s money supporting your neighbors, nonprofits, and that new trail you love. Plus, local businesses are 2.5x more likely to support local causes—way better than funding some mystery CEO’s yacht.
Real Humans Run This Place:
Small biz owners are your neighbors, dog-walkers, and fellow powder-day chasers. Supporting their business keeps our community connected, resilient, and full of personality. Say hi. Chat. Ask what’s new. These are your people.
Keep Main Street Weird (in a good way):
You won’t find hand-knit beanies, small-batch hot sauce, or one-of-a-kind jewelry at a chain store. Small businesses often source from other small, indie brands—which means more charm, more story, and less boring.
Your Sales Tax at Work:
That latte, book, or handmade soap you just bought? It helps fund roads, parks, and snowplows. Plus, small businesses create nearly 90% of new jobs in the U.S.—your everyday purchases literally support our economy and keep people employed.
So while you’re enjoying this quiet stretch between ski boots and hiking boots, take a stroll through town. Pop into a shop you’ve never tried.
Treat yourself. Support local.
Because when you shop small, you’re investing in what makes our mountain towns special—even in the muddiest season of all.
Interested in a Mountain Business? We have a few ideas for you.
Book a Free Consult with @MountainlivingLindsey
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